David Knies tells stories. For over 25 years, he has worked with major brands around the world to market their stories to consumers, helping consumers to achieve what he calls a “brand experience”. Knies is now Chief Strategy Office at Breakaway, a branding firm in Boston. And maybe what makes him so good at his job is the retelling of his own interesting story, retracing how he got to where he is today. A soccer fan uninspired by career opportunities after college, Knies pac

Fashion and science’s earliest marriage can be found in sportswear, and none more so than in athletic footwear. New Balance’s Innovation Studio Lead Designer Chris Wawrousek is leading the forefront of this product design, 50 years after New Balance’s first technical footwear emerged (the “Trackster” shoe). In this role, Wawrousek and his team ideate, prototype, design, and deveop new products for the running market. The Studio must combine an artist’s mastery of athletes phy

When it comes to the future of fashion, Suzanne Lee is ten steps ahead of the rest. And it’s not just because she wrote a book on the subject eight years ago (Fashioning the Future: Tomorrow’s Wardrobe); it’s because she’s focusing on core global problems and key materials innovations that will truly revolutionize the fashion industry. Lee originally came from the fashion world, but over her career transitioned to biology and biologically produced clothing. Driven by environm