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September 29, 2016
THE HURDLE OF
SCIENCE COMMUNICATION
Many scientists know the struggle of having to explain their research to non-scientists, and let’s be honest - some of us are better at it than others. We all know how it feels when a friend, a relative or a complete unknown inquires about the nature of our professional activity.
We also know that we are only given one shot to tell the story right, and it has to be captivating and meaningful, or we loose the listener’s attention in one second.
After all, w...