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September 29, 2016
We have had a ton of fun this week as our teams have provided us with feedback on their first meetings and the team names they have chosen. Together, one scientist and one designer, who would otherwise likely have never met, have been sharing their work with one another and making plans for their Descience Runway 2014 creations.
Team 50 is composed of Sherry (Shih-Hui) Chang and Pablo Rojas. Together, they coined the name “OBUBA” to represent their team and here’s why:
"OBUBA" from "ob-buba...
September 14, 2015
Fashion and science’s earliest marriage can be found in sportswear, and none more so than in athletic footwear. New Balance’s Innovation Studio Lead Designer Chris Wawrousek is leading the forefront of this product design, 50 years after New Balance’s first technical footwear emerged (the “Trackster” shoe). In this role, Wawrousek and his team ideate, prototype, design, and deveop new products for the running market. The Studio must combine an artist’s mastery of athletes physicality, con...
September 29, 2016
September 29, 2016
September 29, 2016
September 29, 2016
September 29, 2016
September 29, 2016
